White Dubai to Open Pop-Up Club Called Pure White

Dubai’s elite clubbing destination White is set to launch a pop-up partying experience for FIFA World Cup 2022. Titled Pure White Dubai, the ultra-sleek outdoor club will open its doors in Dubai’s Harbour on 20th November, the weekend before the World Cup’s kick off. 

As part of the FIFA Fan Festival, Pure White will play host to some blue-blooded artist performances. R&B icon Craig David, hip-hop duo Rae Sremmurd, and rap legend Rick Ross will all take over White Dubai’s outpost to hype up the football-loving crowds. 

Promising clubbing sessions where high-end parties meet hi-tech elements, Pure White Dubai will feature a 1,500-capacity venue where a modern interior, gigantic LED panels, and hypnotizing sound installations reign supreme.

Open four nights a week, the pop-up club already integrated two clubbing concepts from the nightlife brand’s roaster. 

White Dubai partying staples – award-winning URBN, which focuses on hip-hop sounds, and the afrobeat-fueled Nuit Blanche – will also be present by the city’s harbor.