MTN Group to Host Africa’s First Metaverse Music Concert

November 10, 2022
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South Africa’s mobile network operator MTN Group announced it will explore the metaverse horizon by hosting a virtual concert on November 30th.

By partnering up with the talent search program The Mic, the telecommunication company created a platform called altMTN, which will play host to the continent’s first metaverse music concert.

In February, MTN Group – present in 17 African countries and has a 34.5 million subscriber base – was the first African company to purchase land in Ubuntuland, a metaverse marketplace promoting the continent’s culture. Now, the company wants to tap into its wide network to promote virtual reality through music. 

MTN’s group marketing executive Bernice Samuels said in a press release that the metaverse concert would “drive awareness and adoption of the new space. 

“We believe that by tapping into a key passion on the continent, namely music, we can actively draw our customers into the environment to not only experience it first-hand, but also to help us to improve altMTN.”

According to Samuels, MTN’s metaverse will integrate live events, shopping, gaming, and learning to “support African innovation.” Africa’s first metaverse concert will be accessible to users via mobile, tablet, PC, or VR handset.

Alongside providing African bands with opportunities to break new ground, Analysis Group estimates that the metaverse could contribute $40 billion to sub-Saharan Africa’s GDP. 


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