America’s most famous fizzy drink dives deep into the EDM world with its freshly launched flavour. By partnering with none other than electronic giant Tomorrowland, Coca-Cola released Dreamworld, its fourth and last experimental flavour for the year in US and Canada.
After Starlight Space, Marshmello’s fruity flavour, and a coffee-infused edition, the soft drink makes a comeback with the rave-inspired Dreamworld.
Featuring a dreamy teal colour and Salvador Dali-esque optical illusions, Coca-Cola’s Dreamworld design is all about the sounds and sights captured at EDM parties.
According to a press release, the Dreamworld drop is supposed to taste like dreams.
If we listen to Coca-Cola taste testers, the flavour is somewhere between fruit punch and the original Coke taste.
But Coca-Cola’s Dreamworld release is not all about the taste. With one QR code scan, you will get access to the Coca-Cola hub, which translates into a free ticket for Tomorrowland’s AR Musical Experience.
Alessandro Cascino, Coca-Cola’s creative director, said that Dreamworld is tailored for Gen Z’s creative minds.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like. Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”