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All About Armani/Prive Milan
21 
Milan, Italy
Club / Indoor / XS – 200-500
City
Electronic, Hip-Hop, R&B
$$$$
Elegant, Upscale, VIP
Smart
If you’re looking for the epitome of Milan nightlife, then Armani/Privé is the place to go. This exclusive club offers an experience like no other, catering only to Europe’s most elite socialites and celebrities.
Nestled in the affluent Quadrilatero della Moda neighborhood of Milan, Armani’s nightclub envelops guests with its luxurious allure. The club is housed within the same building as both an opulent Armani Hotel and highly acclaimed Armani/Nobu restaurant. From leather lounges to regal gold accents adorning every corner, one can experience unparalleled glamour at this illustrious hotspot.
The beats at Armani/Privé club will have you dancing to a unique blend of modern and classic tunes.
For the ultra-privileged, Milan’s members-only nightclub is an exclusive destination to mingle and revel with likeminded people.
Treat yourself to an unforgettable night out at Armani/Privé, where spending a little extra is certainly worth the investment.
Here is everything you need to know about Armani/Prive Milan.
Armani/Prive Milan is owned by Giorgio Armani
If the name hasn’t given it away, Armani/Prive Milan is owned and founded by the legendary Italian fashion designer Giorgio Armani.
Back in 2000, the luxury fashion designer decided to expand his horizons beyond Fashion Week.
He adopted the role of a nightclub owner, bringing Armani/Prive into the world as an exclusive nightlife spot, dripping in glitz and glam.
After Armani/Prive opened its doors, it received credit for rejuvenating Milan’s upscale nightlife.
Armani/Prive is one of the top VIP dance clubs in Milan
Located in the pulsating core of the fashion capital, this high-end club is one of the most elegant VIP venues in the city.
Embodying the true Armani fashion, this gem is all about distinguishing itself through impeccable design, exuberant elegance and top-tier hospitality services.
It comes as no surprise that everyone who’s anyone – from Milan’s creme de la creme to fashion icons and A-list celebrities – achieved the Armani/Prive regular customer status.
Armani/Prive is on a constant hunt for the luxury status
As if it wasn’t upscale enough, the club experienced a lavish revamp in 2016.
As a self-acclaimed perfectionist, the founder made sure every table, corner and chair of the club screamed unapologetic opulence. From decor to layout and everything in between, Armani ensured the result would translate into a sleek and posh lair, where traditional luxury reawakens and current trends reign supreme.
The venue went into a brief hiatus for the refurb, opening again for the winter months of 2016.
The new transformation translated into Armani’s vision of nightlife entertainment. A main lounge area featuring a central bar, an additional – and more intimate -bar, as well as a new secret entrance to the club’s VIP area are all part of the package. Armani explains the importance of such radical changes in an interview with Arhitectural Digest.
“I believe that these elements perfectly define the identity of Armani/Privé, a club with a private, elegant flavor.”
– Giorgio Armani
The venue merges Japanese and New York aesthetics
This upscale club knew what it was doing when it brought the quintessential Tokyo vibe to Milan’s heart. Tatami floors, bamboo reeds and geometric patterns bring a jolt of energy to Armani/Prive’s monochrome interior.
The Feng Shui vibe is masterfully contrasted with a New York high living touch, brought onto the scene by large mirrors, an immense LCD screen and red crystal counters.
The club only holds around 500 attendees
Although this lavish bad boy is a regular hunt for Milan’s blue-blood and international cognoscenti, Armani/Prive Milan keeps things intimate and exclusive. After all, would you expect less from its eponymous founder?
The maximum capacity for the 640 square meter club is 500 guests.
Music played at the venue oscillates between genres
Armani/Prive Milan has always had a diverse music policy at its core.
Since its early days, the club refused to stick to one genre – at the end of the day, welcoming a mixture of sounds, styles and cultures is part of its ethos.
Every day of the week features a different musical program, displaying everything from soulful R&B to bumpy electronic beats.
Armani/Prive Milan is only open in the winter months
If you’re hoping to get a taste of Armani/Prive’s clubbing experience during your summer trip to Milan, be ready to feel disappointed.
The club’s opening period only lasts through the winter months, as it usually closes its doors when summer kicks off.
When the autumn leaves and temperatures start dropping, the watering hole casts its hibernating status.
The club is home to the exclusive “Giorgio’s in Milan” private event
The iconic fashion designer’s side gig as a nightclub impresario goes beyond refurbishing the venue and handling the finances. Every Thursday night, Armani/Prive Milan morphs into a members-only hot spot dedicated to Armani’s clients, close friends, business partners, and fashion titans.
The guest lists include jaw-dropping names from the fashion industry, including the editor of Vogue Bambini, Scottish actor Richard Madden, singer and actress Barbara Streisand, and artist Joe Jonas.
Insiders revealed the designer himself has the final call over who receives the golden membership. There is no application, no email and no phone call in the process – the only way to get a membership is a handwritten letter invitation.
Armani/Prive Milan extended on Hong Kong and Dubai grounds
Since the club’s original conception in 2000, Armani inaugurated outpost venues in Hong Kong and Dubai.
The Hong Kong branch sat in the heart of the city’s finance district.
Its off-the-wall design and unconventional mixology made it a go-to spot for young business professionals’ post-work pre-prandials.
The Dubai Armani/Prive, however, is still going strong as an icon for Dubai’s premium nightlife. The club is nestled in the iconic Burj Khalifa tower.
As an integral part of the Armani brand, one would expect this Armani/Prive Milan club to be the epitome of the highly-acclaimed luxurious nightlife. Not only that it doesn’t disappoint on that note, but it also exceeds your expectations.
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